20 Logo Designs With Effective Taglines Or Slogans

Think of your logo and slogan as a dynamic duo responsible for creating an unforgettable first impression. These elements are important visual and emotional touchpoints for promoting brand recognition - and the statistics support this:

As many as 75% of consumers associate a logo with a specific business, and a successful logo has the potential to enhance brand recognition by 80%.

So, if you're in the process of designing your own logo and slogan and want some inspiration, you're in the right place. We’ve collected 20 of our favorite logo and tagline examples for you to learn from.  

You can trust that we've picked the crème de la crème for your perusal because here at LogoMe, we know a thing or two about what makes a logo sing—we've created hundreds of standout logos, so rest assured, you're in safe hands!

But that's enough preamble—let's dive into this round-up to get some inspiration for your own logo and slogan design ideas!

Logo and Slogan Design Examples

So, what are some good logo and slogan examples? As promised, we've curated 20 of our favorites below to inspire your own design ideas. The majority of these examples are household names, including the likes of Coca-Cola, Nike, and Amazon.

Let's take a look:

1. Coca Cola “Real Magic”

Coca-Cola is one of the world’s most famous drinks. Over the years, it's had a range of logos and slogans, starting in 1886 with “Drink Coca-Cola" and continuing to the present day with “Real Magic.”

Other well-known slogans include “The Real Thing,” “Coke Is It!” and “Taste the Feeling.”

The Coca-Cola logo was first created in 1886, and the version used today has barely changed. 

2. Nike: “Just do it.”

Nike's “curved check-mark swoosh” logo and “Just do it” slogan have been with us since 1978. Fun Fact: Graphic designer Carolyn Davidson created it and was paid just $35 for her work. The brand has numerous variations of its logo depending on which collection it’s promoting. For example, the pink logo depicted here showcases its Dunk Low collection.

3. Old Spice “The original. If your grandfather hadn’t worn it, you wouldn’t exist.”

Old Spice has been producing male grooming products since 1937. Their launch of a shower gel in 2008 inspired this slogan to encourage a younger male audience to try their products. The slogan is memorable, funny, and classic, honoring previous generations that have used Old Spice since they were young.

Similarly, the Old Spice logo was rebranded in 2010 to reflect the company’s desire to appeal to a younger, more metropolitan audience. 

4. Dollar Shave Club “Shave Time. Shave Money.”

This subscription membership website sends customers a monthly supply of razors. The slogan and website launched in 2014. Fast forward to today, and the brand now sells grooming products such as skincare, shave aids, and shower and body products.

While the slogan doesn’t appear on its products, it lives on. The brand also occasionally uses the “let’s get shaving” slogan. 

5. Mcdonald's “I’m Lovin’ It”

McDonald's introduced the 'I'm Lovin' It' slogan to its fanbase in 2003 as part of its worldwide campaign to refresh the brand. The slogan sends a positive message about the brand, aiming to appeal to a younger audience.

Interestingly, McDonald's updated its slogan and logo in 2010 with a more modern, lowercase design.

6. L’Oreal “Because You’re Worth It”

L'Oreal, the global beauty and well-being brand, first introduced this iconic slogan in 1971. Copywriter Ilon Specht developed it to encourage a sense of confidence in women. Since then, this timeless, powerful slogan has been translated into 40 languages and has become a cornerstone of the brand’s campaigns.

7. Amazon “Work hard, have fun, and make history.”

Amazon's optimistic smile logo promotes the message that customer satisfaction and happiness are central to its mission. The smiling logo shows an arrow pointing from A to Z, highlighting that the brand sells many products and can deliver wherever you are.

The "Work hard, have fun, and make history” slogan is used internally and encapsulates Jeff Bezos’s belief that you can be successful if you work hard at something. 

8. Kellogg's “Snap! Crackle! Pop!”

Kellogg's slogan is universally known. First used in a radio ad in 1932 to promote Rice Krispies breakfast cereal, it evokes the sound Rice Krispies makes when you eat them. It’s an unforgettable, catchy slogan that chimes with people of all ages and still appears alongside the iconic Kellogg's logo on the Rice Krispie box. 

9. Toyota “Start Your Impossible”

Toyota, the car manufacturer, first used this slogan in 2017. Fast-forward to today, and they've relaunched it ahead of this year’s Olympic Games in Paris. Toyota's message is clear. The slogan aims to inspire people to work together to achieve success, with their vehicles at the heart of these communities.

Now, let's turn our attention to Toyota's logo. Since its inception in 1935, the logo has evolved a few times. The logo pictured here was first introduced in 1989 and is still used today.

Each of the three ovals has a meaning. The inner ovals are the heart of the customer and company, and the outer ovals represent the world embracing Toyota. Pretty cool, right?

10. Mastercard “There are some things money can’t buy. For everything else, there’s MasterCard.”

This particular tagline was first used in 1997 to launch the card’s award-winning “Priceless” campaign. It promotes the card as a payment option while playing on the consumer's emotions when using the card to buy an experience or product they otherwise may not have the means for.

The logo was first used in 2016 and aims to symbolize optimism.  

11. Disneyland “The happiest place on earth”

This famous tagline is catchy, with its roots going all the way back to 1955, when the park first opened in Anaheim, California. Disneyland still uses this slogan today, including on the park’s merchandise.

In addition to "The happiest place on Earth," Disneyland has used a range of slogans for its campaigns, including its iconic tagline “Where dreams come true.”

As for the logo, it’s instantly recognizable. The stylized letters have stood the test of time and convey that Disney is a family brand focused on good old-fashioned entertainment. 

12. Gatorade “Is It In You?”

Gatorade, the famous US energy and sports drink, first used the tagline: "Is it in you?" in the 1990s.

This year, the brand has resurrected it alongside the slogan “It hasn’t changed.”

You can see how cleverly the Gatorade logo is embedded with the tagline, giving a sense of movement and energy. 

13. Airbnb “Belong anywhere”

The two words "belong anywhere" convey Airbnb’s message that you'll feel at home anywhere in the world when you use them to book accommodation.

This concise and compelling message is incorporated into a lot of their advertising.

The current logo, which has been used since 2014, is written in lowercase, with the slogan typically appearing underneath or to one side.

14. KFC “It’s Finger-Lickin' Good”

KFC's slogan, “It’s Finger-Lickin' Good,” was first coined in the 1950s following an off-the-cuff remark by a restaurant manager. Since then, it's stood the test of time, with several hiatuses, most recently during COVID-19.

In addition, the brand uses other slogans, notably “Believe in Chicken,” which was used during the 2024 Euro football/soccer tournament. 

15. Ferrari “We Are The Competition”

The Ferrari logo features a black horse on a yellow background. Alongside it, the slogan “We are the competition” is probably the most famous. Other Ferrari slogans include “Everything we do is driven by Ferrari” and “Only those who dare truly live.”

The Ferrari logo and slogan work in tandem to communicate fierce passion, courage, and mastery in a competitive industry .

17. Samsung “Do What You Can’t”

Samsung is a globally renowned tech company that has innovated mobiles, TVs, and more.

The particular slogan “Do What You Can’t” was launched in 2017 as part of Samsung’s global launch of the Galaxy S8 and S8+ smartphones. The slogan aims to empower people to overcome their barriers. Most notably, it's used in a series of videos showcasing people in different settings doing just that.

Samsung's logo, on the other hand, has been used since 2005 in the brand’s black, blue, and white colors. 

17. Apple “Think different.”

Coined in 1997, Apple used the slogan "Think different” as a call to action to inspire customers to challenge the status quo. Although the slogan was officially only used until 2002, it still holds firm today and is heavily associated with the brand.

The bitten Apple logo has also been in use since 1977 and has remained pretty much unchanged since then. 

18. Target “Expect More. Pay Less”

Target's logo was created in 1962. However, it's evolved since then to what you see in our image here.

The Target logo symbolizes continuity and forward momentum. The company's name and the bullseye design perfectly complement each other, embodying the essence of the brand. 

The tagline “Expect More. Pay Less” was first unveiled in 1994, with Target calling it “our brand promise” to customers.

19. Google “Organize the world’s information.”

Google's slogan, “Organize the world’s information,” is one-half of the company’s mission statement: "Organize the world’s information and make it universally accessible and useful.”

In other words, Google promises its users the most relevant and reliable information in the digital age while maximizing access to it and protecting your privacy. 

The first Google logo, created in 1996, featured a hand. The company’s original name, “BackRub,” changed to “Google!” in 1998. Today, the company incorporates doodles into its logo to commemorate events such as holidays, anniversaries, birthdays of famous people, and so on.

20. Burger King – “Have It Your Way”

When going head-to-head with a fast-food giant like McDonald’s, it's essential to emphasize your unique strengths. Burger King effectively does this with their slogan, which underscores a distinctive feature of their brand: customization. Burger King allows customers to personalize their orders, offering flexibility with combinations and customizations, ensuring they can have their food just the way they want it.

Where Burger King’s logo is concerned, it users three bold colors: red, yellow, and blue, creating an eye-catching and attractive mix - which is one of the reasons why this iconic logo is so memorable! 

How We Chose These Logo and Tagline Examples

We chose known brands that are inspiring and whose slogans, without thinking, instantly spring to mind. The above examples all boast longevity, giving you a flavor of what's possible. 

Of course, the above list isn't exhaustive. There are hundreds of knockout logo and slogan examples we could have listed. However, due to time restrictions, we kept it to 20, which was a pretty challenging task!

In addition to prestige and longevity, we also looked for slogans and/or taglines that are:

• Authentic: All the above examples use phrases that align with the brand's identity and values.
• Consistency: These slogans and logos can (and have) been used across lots of different marketing channels.
• Clear: All these examples are unambiguous, i.e., they highlight the brand's benefits.
• Concise: Ideally, you need at most ten words to convey the right message.
• Memorable: Suitable logos and slogans will leave a lasting impression on your customers, ensuring long-term brand association and recognition.

Are You Ready to Design Your Own Slogan and Logo?

You need to dig deep to produce an effective logo and slogan for your brand. By this, we mean knowing exactly what your business stands for and what its values are. With this information at the forefront of your mind, you'll then be able to create an authentic logo and slogan that leaves a positive impression on customers.

Of course, this process will take some trial and error - so why not experiment with different designs and slogans until you hit the sweet spot? If that sounds good, try our AI-fuelled logo maker for free! Just pick some logo styles and colors and see what we can do for your brand!